I second the motion !
And Mats, your proposed text is precisely to the point.
I don't remember how I first came to hear about e-smith, but since then I have been taking things for granted, obviously, ie. not seeing things through the eyes of a firsttime visitor any longer.
In order to compare with your text-proposal, I have been looking again at the original e-smith.org homepage, and to be true it does seem a little more informative, at least in the 'upper-left' links.
But your proposal is way beyond that.
To be honest, I don't think I would have spent much time at contribs.org without prior knowledge of the project, and I'm bound to admit that the recommendation I received originally must have been rather convincing, or I wouldn't have spent much time at e-smith.org either.
As it is, I've had a three and a half year hot love affair with this distribution, and I really admire the contribs community for lifting the huge task of continuing the work. We must admire them for concentrating on the important parts, and perhaps forgive them for not working on minor things like marketing.
Your point is valid, though, and I'm sure it has been taken !
Attaboy, buddy!