Rob
[ update to info I emailed earlier - see below for why

]
It's all up and running "as we speak". Guy Ellis at Traverse was very helpful, he sent a driver, although it turned out to be compiled with the wong kernel headers. I decided to generate a driver myself using his online driver generator (adsl4linux.com), having found the correct headers - there's more than one version in different places on contribs.org! (I should post a new thread about this I think)
I first installed the driver manually, following his instructions - which are also in a pdf on the Traverse site and on the CD with the card. He's also told me where to add things to the system boot-time rc scripts so it will reload on boot-up; I've now made those changes and it all comes up again on reboot.
I'm not sure what would happen if I did a system re-config from the admin console, but I think the changes will survive as the modified rc files are not templated (AFAICS). I may try tweaking the config scripts to allow the Pulsar to be specified.
Before installing, I configured e-smith as a modem dial-up system, and then used the Stephen Noble (dungog) sever manager panel to disable the dialup. This allowed e-smith to configure my dialup login and password, which are then picked up by the ppp command that connects the Pulsar. ADSL in PPPoA mode is notionally a "dialup" system in the sense that it logs onto a remote host, but there is no actual dialing phase. This also meant the e-smith hooks for updating my dynamic DNS service operated unchanged.
However, I had a problem with upload speed, which was holding back outgoing email, and prevented me posting this to the board before. Turned out to be an MTU problem. The default was 1500, but it looks like BT ADSL likes 576, so I changed to that (in the pppd config file), which sorted it out.
So all-in-all pretty cool

If I manage to package up any script or template changes properly I'll try to post them, or put them on contribs.
Rick