You can eventually get this to work just a matter of how much time/money your willing to spend.
SME has some names already reserved to make everything easier for everyone. You can see these in the "Hostnames and addresses" panel. They include:
-ftp
-<servername>
-mail
-proxy
-wpad
-www
As a result, all of these will automatically go to the PRIMARY ibay. This is what you are experiencing.
To get any of these to point to a different ibay, you'll have to make 2 changes.
First, you'll have to add the name to the server via custom-template since this is a customized change to only this server.
vi /etc/e-smith/templates-custom/etc/httpd/conf/httpd.conf/80subdomain
<VirtualHost 0.0.0.0:80>
ServerName www.paulsnet.org
DocumentRoot /home/e-smith/files/ibays/ibayname/html
Alias /ibayname /home/e-smith/files/ibays/ibayname/html
</VirtualHost>
Secondly, you have to delete the original WWW name from the following file:
etc/httpd/conf/httpd.conf
which gets its info from the HOSTS db. You can set an improper value to get the result you want:
db hosts setprop www.paulsnet.org HostType ibayname
Then signal the event:
signal-event host-modify
To get it back to PRIMARY, you'll have to set the db key value back to Self:
db hosts setprop
www.paulsnet.org HostType Self
and signal the event